Product Description NHS, Inc. is a United States sports equipment and outfit company based in Santa Cruz, California. NHS’s main products include skateboard decks, wheels, snowboarding gear and surfing equipment. The company was founded in 1973 by northern California surfers, Rich Novak, Doug Haut and Jay Shuirman. Santa Cruz Skateboards is a brand of skateboards manufactured by NHS, Inc. With nearly 40 years of skateboard knowledge and innovation, as well iconic graphics from renown artist Jim Phillips, Santa Cruz is legendary in skateboarding. From the Manufacturer .